How Out Of The Smoking Machine Dealer Near Patent Puzzle

How Out Of The Smoking Machine Dealer Near Patent Puzzle

According to Need for strategic brand

Marketing Planning agencies to nearly 136 smoke machine dealer survey results showed that nearly two smoke machines show business living conditions: first, because there are more serious psychological quick results, recently, more than investment quilt, severe loss of cases; Second, select the near smoking machine as well-known brand, market, sales improved rapidly.

Famous brand marketing strategy management expert Bo Feng believes that the investment results of two different smoking machine from the current nearly two different philosophy of business.

First, short-term profit-oriented enterprises; opportunistic grab by those companies short-term profits, they do not focus on core technology R & D investment, the lack of systematic quality control ability, durability of the products of these enterprises are often poor. But they are very focused product promotion, short-term to build brand awareness, and product appearance design. This philosophy made a lot of investment dealers market failure, or even bankruptcy.

These brands because the cost is very low, low prices fast into the market, short-term profit makers are very objective. But after some time, product quality and other issues emerging, enterprises have remained indifferent, or even close down, a lot of difficult questions for dealers caught off guard, unable to cope with the final selection of these distributors can only bankruptcy. After the huge loss of money this first case, not uncommon in 23 markets.

Second, brand-oriented enterprises. Such enterprises have strong brand awareness, and mature vendors philosophy, with independent R & D capabilities and core manufacturing base, independent R & D-based products, with independent intellectual property rights, product quality, novelty, popularity has to meet market trend.

Dealer interviewed in Shaanxi Tao said in the beginning of an investment of nearly smoking machine products, many of the nearly unknown brand to find him smoking machine, in communication, found that the quality of their products,

Service , There speculation in philosophy, so he chose to forward this to his trusted brand. 2009 forward sales in the market, the largest increase in Shaanxi, consumers are very brand and product recognition process forward, including "Windows Cloud" series on the subject of many consumers and sought after. In particular, during the Golden Week, forward sales have been nearly smoking machine showed up momentum.

Need for strategic brand marketing plans, proposed general dealer near smoking machine, select the near smoking machine brands, enterprises should choose brands, such as forward it with decades of production history of the old brand.

Brand, the striker has a 50-year brand history, is the kitchen and bath industry, and even China

Home Appliances The industry's oldest brands. Accumulated a wealth of industry experience and brand culture, brand precipitation to forward its capability in the Chinese kitchen and bathroom industry, has ranked No. 1 brand camp.

The technical side, forward actively play its powerful enterprise capabilities and technology R & D capability advantages and actively uphold the advanced military technology and strict military management experience, to promote the products of nearly smoking machine technology to mature. Overhauled the smoke machine near the old generation of small-scale enterprises, weak strength of the situation. R & D aspects in an outstanding effort, forward pilot's attitude to industry R & D innovation taking up the banner, developed the "Windows Cloud" near-priming

Range Hood . Forward "cloud window" near-suction aspiration

Hood Design and technology professional in appearance than the traditional near-suction hood more mature products. It has a 23.5 ° angle of original gold into the wind, completely changed the smoke vapor path; Second, it has the 3600cm2 fresh flow of negative pressure, created a net 99.6% of the soot absorption rate; The third, "Cloud Window" also pioneered the vortex switch folded separator plate technology, (national patent), the formation of a turning point in the intake channel, generated when the airflow through the inertia and eddy current, multiple filters to fumes.

With the recent smoking machine

gradually root out market potential, many new brands are emerging. Dealers in the choice of co-brands, in particular, need to focus on the concept of brand management, product quality, etc., as appropriate.

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